Monday, January 21, 2008

Using Power-Packed Words for Effective Content

By Anuja Aggarwal

Content is king; be it online or offline, the words you use should be powerful enough to woo the readers, and also keep them engrossed till they have read it entirely. Use of showy and pompous words and fancy phrases are sure to divert the attention of the reader. If you follow these simple rules your content is sure to go places.

The use of right words is an important element in any form of communication. By picking the words with care you would be able to communicate your ideas, beliefs, outlook, and emotions to others in an effective manner.

Personalize your writing

Use of 'you' has a very strong effect on the reader. Real communication is all about personalizing your writing. Create a dialogue in all your conversations and this will unlock the communication gap. It's all about heart-to-heart conversations.

Entwine power-words with important keywords

Content is about getting the reader's attention and make sure your content is driving your customer's actions. Write the way in which a reader would search while browsing the internet, so before you begin to write, sit down and think carefully about the keywords you're going to use. Then carefully interlace those words and phrases into your produce.

Powerful words are most important for headlines

The heading is the most important piece of the content you'll write. That's because, internet users scan read and the first thing they read is your headline. If it doesn't grab their attention, they'll depart. The words below will give you an idea about the use of powerful words in your conversation and communication. For example when you want to appreciate a person try this:

Be proud of the way you worked today! That's the right way to do it!

That's great. Excellent! Fabulous! Right on!

Instead of just using the word 'good', if you think and use motivating words you will surely make the person feel at home. Always be positive in the usage of your words. It is very encouraging and motivating.

Avoid wordy, dismal phrases instead use lively, expressive and energetic words

Content writing is an art of providing a new look to your dull and mundane writing business. It takes thought and effort to express a complex idea in a simple and direct manner. Definitely big words are tempting to use, but they carry a certain weight. Remember that the purpose of writing is to communicate something to the reader and not to prove how good a writer you are. The use of unnecessary and elaborate words distracts the reader. Don't throw away your graduate school vocabulary, but be a mature writer. Try not to use big, obscure and made-up words. But if you really want to, do use them sparingly, in the right context, and they will become twice as effective.

Do Right Marketing offers freelance content writing services. These include writing for the web, intranet, marketing and sales collateral such as case studies, newsletters, whitepapers, articles, blog posts, website navigation, editing, and proofreading, etc. Visit: http://www.dorightmarketing.com to know more.

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