Breakthrough Article Writing - 4 Ways to Shape a Persuasive Article Writing

By Sean R Mize

Various theories of persuasion have been advanced through the centuries. Analyzing how people think and why they act has prompted serious inquiry. In our own times, advertisers - experts in persuasion - have adapted several theoretical models. Further adapting their approach can help us shape our persuasive article message. Below are the 4 ways to shape persuasive article writing:

1. Get the reader's attention. Before a reader can be persuaded, his or her attention must be captured. Advertisers appeal to basic human needs -- physical, emotional, and psychic. In getting a business person's attention, you will want to consider the business's goals or needs. For example, if the business is for profit, you will likely get your reader's attention if you appeal to making or saving money. You can also provoke interest by appealing to efficiency, productivity, competitive advantage.

2. Introduce the idea. Let the reader know what you are recommending early on. You may want to make specific or broad recommendation. Your reader's attitude or bias will help you decide how general or specific you should be.

3. Develop convincing evidence. In article writing, mentioning merely a fact does not say enough. What you need to do is to present concrete evidences about why this should happen and what made this happen. You need to make it real to your readers. This is one persuading element that everyone must learn how to do.

4. Motivate action. Once you have presented and sold your idea, you will want to make it easy for your reader to act, and to act quickly on it. You can include some ways on how they can get in touch with you thru the web link site that you included on your article, or you can include also somewhere on your resource box a toll free phone number that they can call to push an immediate action on what you have written.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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