Book Design - Focusing Your Dream While Building a Cover

By Shannon Evans

A fun and useful way to focus your book writing dream is to create a "book cover" for your project. A mock book cover is a great way to help you act "as if" your book is already complete and ready for your audience.

Start by creating an inspiring cover. It should have a title that captures the reader's immediate interest and hooks them into opening the book and reading the content. Covers sell a book. Choose colors that appeal to your readers. Select blues and dark greens and deep reds as they are appealing for backgrounds. Use outdoor panoramic views for visual images for self-help and motivational topics.

Create the back cover material for your book. List 2-3 features of your book. Then present the benefits your audience will derive from reading your book. People read back covers for about 15-30 seconds. What will make them want to read your book? Give them an outline to follow so they will keep reading.

What testimonials will you get for your book? What famous people will read your book and endorse it? What will they say? Where will that go on your back cover? Write a bio for the back cover of your book. Make it brief and include a head shop for the back cover.

Once you have the back and front ready, print both covers on photo quality paper the same size as your 'to be published' book. Mount the covers on heavy duty tag board cut to the same size. Display proudly at your work station. This will inspire you as you work to fill the pages that go between the covers.

Shannon Evans, senior editor and owner of http://www.mywritingmentor.com lives with her best friend Rick on Bainbridge Island in the Puget Sound just a "ferry ride from Seattle." She maintains two blogs: http://www.authormarketingtools.wordpress.com
http://www.mywritingmentor.wordpress.com

She works with her two Labrador assistant editors, Mocha and Luke, and her feline copy edit assistants, Caesar and Yoda. Shannon is widely recognized as one of the top writing coaches for non-fiction authors. With over 17 years editing for native and non-native English speaking authors she knows how to help writers make every word count.

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