Useful Rules in Effective Article Writing for the Web

Sean R Mize


To be effective and profitable, article writing for the web must follow specific rules. You need to bear in mind that web content articles are being read by web surfers who could easily click away from your site. That’s why your articles should be gripping and can hold the interest of the readers.

Write short articles that can easily be scanned by readers. Internet surfers do not read every copy they find in websites. They just scan the titles and the first paragraph of your article. If they find it dull, they will click away from your site or search for other articles. So the next rule is write a very catchy title, not bombastic, but enough to capture the attention of readers. Another rule in article writing is your first paragraph should contain the main topic and must include key words that are found in your title. In this way, you can grab the interest of your readers.

It is always useful to include a question in your first paragraph so readers will want to know more. The rule in writing the main body of your article is similar to writing your introduction. Make it short. Write simple and brief sentences that contain facts and assertions of facts. Avoid very long sentences that will only confuse your readers. And always write in the first person to make your readers at ease. You should also avoid highly technical terms and hard to understand terms and phrases. Your readers don’t have the time to check on their dictionaries. As much as possible, choose words that are easy to understand.

Your article is your sales copy. Be sure that your salesman is good at conveying his message to your customers. If you want good sales and ever-increasing productivity from your website, always write articles that are effective and persuasive.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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