Article marketing is only effective if your articles are being read by your target audience. As a writer, your main concern is to produce articles that are not only of high quality in terms of structure and information, but also in terms of entertainment value. To help you with this, here are some easy tips you can follow to make sure your articles are noticed, and more importantly, read:
1.) Your article must have a title that is both specific and enticing. A vague and boring title would make potential readers look over your article, even if the content itself is well written and interesting. For example, ask yourself which you would rather read, an article entitled "Lose Weight Effectively" or another one entitled "5 Sure Ways to Lose 10 Pounds in 30 Days!" Obviously, the latter article has a more enticing title and is more likely to lure more readers.
2.) After the title, your next concern is the opening paragraph. Set up the readers' expectations right from the start. Give them an idea of what information they're going to get if they continue reading the rest of the article. Make sure that your opening paragraph sustains the excitement and anticipation generated by the title.
3.) The body of the article must live up to the promise of its title and opening paragraph. If your title says "5 Sure Ways to Lose 10 Pounds in 30 Days!" you have to make sure that you give readers exactly that--five sure ways to lose ten pounds in a month. Anything less will disappoint your readers and affect your credibility as a writer.
4.) When necessary, provide a conclusion that gives proper closure to your article. Make sure the closing paragraph leaves readers with satisfaction from reading an entertaining and informative article.
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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
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