Wednesday, September 5, 2007

How To Write A Powerful Article That Leaves Readers Wanting More

Johnathan Calvert


Being able to write a powerful article is literally worth its weight in gold! What would it be worth to your marketing strategy if you could write a powerful article and replicate the process time and time again? The answer is simply volumes of targeted traffic to your website that should see your profits soar. This article looks at a simple framework that can be used and repeated for success.

A good starting point is to remember that article marketing one of the best way for you to build up trust and credibility with your audience which will get them wanting more. So what is the framework?

1. Find your target audience. This is crucial because if you don't know your target audience, there's a good chance the reader will not get to the end of the article and click for more information. So when you write a powerful article make sure it is relevant to your audience.

2.Write an attention grabbing headline. This is vital to get the potential readers attention and compelling enough to get them to read your article. The headline is arguably the most important factor to consider and time should be spent writing a good one.

3. And an enticing introduction. The introduction needs to reinforce the headline and pull the reader into the main body of the article. It also needs to explain what the article is going to achieve for the reader and have the ability to interest them.

4. List your main points. Writing for an online audience if very different from writing for a magazine or journal. When you begin to write a powerful article, bear in mind that online readers generally scan articles. So use a similar layout to this article and make it easier for the reader to absorb the information.

5. Expand on each point. All you need to do is write two or three sentences that expand on each point and gives the reader the relevant information. Writing too much can have a negative effect and the points you are trying to get across can be lost.

6. Conclude the article. This is where you draw everything together and literally summarize to the reader what you have just written.

7. Write a compelling resource box. Now you want the reader to click for more information. This could be an opt in page for a free report, your website or an affiliate product link. Make sure you have a call to action that arouses curiosity in the reader, by offering something of value.

So to sum up, spend time writing an attention grabbing headline and introduction, then list the points you want to cover and expand on each point with 2 to 3 sentences to get your point across. Finally, conclude the article and write a compelling resource box. You now have a framework to write a powerful article.

Johnathan Calvert successfully uses article marketing to promote his online business and has found that this method generates targeted traffic that converts very well into sales.

Did you know that most articles fail to get the 1000's of hits they deserve? Can you afford to lose all those potential customers from your article marketing strategy? Of course you can't! Click the link now and find out how you can write winning articles that will get 1000's of visitors to your website, because if you don't you're missing out on easy money! http://www.articlewriting4success.com

Article Source: http://EzineArticles.com/?expert=Johnathan_Calvert

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