Write Articles That Get Results
By Nancy Jackson
It’s no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can:
* Establish you as an expert in your field.
* Get your name and your company name in front of potential clients who you may never have been able to contact otherwise.
* Create valuable content for you to share with potential clients or convert into speeches and other marketing strategies.
Writing articles for local business publications, trade magazines, newsletters, and Web sites that reach your target audience can be a powerful piece of your marketing plan. But following through can be more difficult than it sounds, as many people hate writing or have a hard time just figuring out where to begin. Plenty of business owners and marketers hire outside firms or freelance writers (like The WriteShop, www.writeshoponline.com) to write articles for them, which can be a time-saving solution. But if you want to write your own articles, it can be tough to know where to begin. These five tips may help you stay focused and get the job done.
1. Narrow your topic. In each article, be sure to address only one main idea —maybe you focus on one problem your readers have, or one solution that may work for them. Trying to cover too many topics in one article just causes confusion. Whenever you find yourself going off on an unrelated tangent, turn that tangent into another, separate article for future use.
2. Write in conversational style. Keep your audience in mind and try to write for them the way you’d speak to them. For most business writing, an informal, conversational style is preferable, especially if your article will be published on the Web. Remember that you want your article to be accessible and understandable for your target audience. Shorter sentences and language that is easy to grasp quickly will have better results than long diatribes full of words that require a dictionary.
3. Offer genuine, helpful information. While your articles are tools to help market your business, they are not advertisements. Don’t fill your articles with promotional material about your company, or your readers will quickly lose interest. Instead, offer them real insight, tips, or advice that shows them you know what you’re talking about. Their interest in your company and what you can do for them will come; but for the sake of your article, focus on providing information they can use.
4. Be brief. Especially when writing for the Web, brevity is crucial. Before sending any article for publication, read through it several times and cut out any unnecessary words. For instance, the word “that” can be eliminated in most cases. Make sure every word counts, and every sentence is meaningful and helpful for communicating your main idea.
5. Distribute, distribute, distribute. Finally, writing an article doesn’t do any good unless you get it in front of your target audience. In addition to publishing your articles on your own Web site or in your newsletter, consider sending them to publishers of print and electronic newsletters, and submit them to Web sites that publish articles on your topic. See the Resource Box below for ideas of specific Web sites where you may want to submit your articles. And remember to always include your contact information so that readers will know how to reach you.
Hopefully, these tips will get you on your way to publishing plenty of articles that will get noticed and yield results. But if you’d like even more direction to get you started, contact The WriteShop for information about our inexpensive special report, “Article Starter: A Resource Guide to Writing Business Articles That Get Results.” E-mail us today at info@writeshoponline.com.
Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at www.writeshoponline.com.
Article Source: http://EzineArticles.com/?expert=Nancy_Jackson
Monday, October 1, 2007
Tuesday, September 11, 2007
Article Writing - Article Writing Basic Tips and Techniques
Article Writing - Article Writing Basic Tips and Techniques
James Krawder
There is tremendous demand for quality articles on the Internet and in the brick and mortar world. An individual who is interested in making headway in the arena of 21st century article writing needs to fully understand the article writing basics. Through this article, you are presented with some of the article writing basics that are most important to success in the copywriting field today.
What you learned in primary school is important. What you refined in high school is vital. The basics of writing must be adhered to if you are to enjoy copywriting and article writing success. In other words, when it comes to article writing, it is mandatory that you use proper grammar and punctuation in the process.
Organization is also a key consideration when it comes to article writing. Even though you may have mastered the grammatical basics, if you lack the discipline to properly organize an article every word you put down is for naught. An articles must logically flow -- simply, an article must make sense -- for it to have any actual value.
Finally, when it comes to article writing basics, focus is also of paramount import. One of the most common complaints in regard to articles that are written is that they simply do not stay on point. A write rambles away from the topic at hand and brings in extraneous material that is neither relevant nor appropriate. Proper article writing demands that a writer stay focused and absolutely stay on topic at all times.
Want to learn more about it? Download the free ebook, 7 Steps to Internet Marketing Success.
Article Source: http://EzineArticles.com/?expert=James_Krawder
James Krawder
There is tremendous demand for quality articles on the Internet and in the brick and mortar world. An individual who is interested in making headway in the arena of 21st century article writing needs to fully understand the article writing basics. Through this article, you are presented with some of the article writing basics that are most important to success in the copywriting field today.
What you learned in primary school is important. What you refined in high school is vital. The basics of writing must be adhered to if you are to enjoy copywriting and article writing success. In other words, when it comes to article writing, it is mandatory that you use proper grammar and punctuation in the process.
Organization is also a key consideration when it comes to article writing. Even though you may have mastered the grammatical basics, if you lack the discipline to properly organize an article every word you put down is for naught. An articles must logically flow -- simply, an article must make sense -- for it to have any actual value.
Finally, when it comes to article writing basics, focus is also of paramount import. One of the most common complaints in regard to articles that are written is that they simply do not stay on point. A write rambles away from the topic at hand and brings in extraneous material that is neither relevant nor appropriate. Proper article writing demands that a writer stay focused and absolutely stay on topic at all times.
Want to learn more about it? Download the free ebook, 7 Steps to Internet Marketing Success.
Article Source: http://EzineArticles.com/?expert=James_Krawder
Wednesday, September 5, 2007
Useful Rules in Effective Article Writing for the Web
Sean R Mize
To be effective and profitable, article writing for the web must follow specific rules. You need to bear in mind that web content articles are being read by web surfers who could easily click away from your site. That’s why your articles should be gripping and can hold the interest of the readers.
Write short articles that can easily be scanned by readers. Internet surfers do not read every copy they find in websites. They just scan the titles and the first paragraph of your article. If they find it dull, they will click away from your site or search for other articles. So the next rule is write a very catchy title, not bombastic, but enough to capture the attention of readers. Another rule in article writing is your first paragraph should contain the main topic and must include key words that are found in your title. In this way, you can grab the interest of your readers.
It is always useful to include a question in your first paragraph so readers will want to know more. The rule in writing the main body of your article is similar to writing your introduction. Make it short. Write simple and brief sentences that contain facts and assertions of facts. Avoid very long sentences that will only confuse your readers. And always write in the first person to make your readers at ease. You should also avoid highly technical terms and hard to understand terms and phrases. Your readers don’t have the time to check on their dictionaries. As much as possible, choose words that are easy to understand.
Your article is your sales copy. Be sure that your salesman is good at conveying his message to your customers. If you want good sales and ever-increasing productivity from your website, always write articles that are effective and persuasive.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
To be effective and profitable, article writing for the web must follow specific rules. You need to bear in mind that web content articles are being read by web surfers who could easily click away from your site. That’s why your articles should be gripping and can hold the interest of the readers.
Write short articles that can easily be scanned by readers. Internet surfers do not read every copy they find in websites. They just scan the titles and the first paragraph of your article. If they find it dull, they will click away from your site or search for other articles. So the next rule is write a very catchy title, not bombastic, but enough to capture the attention of readers. Another rule in article writing is your first paragraph should contain the main topic and must include key words that are found in your title. In this way, you can grab the interest of your readers.
It is always useful to include a question in your first paragraph so readers will want to know more. The rule in writing the main body of your article is similar to writing your introduction. Make it short. Write simple and brief sentences that contain facts and assertions of facts. Avoid very long sentences that will only confuse your readers. And always write in the first person to make your readers at ease. You should also avoid highly technical terms and hard to understand terms and phrases. Your readers don’t have the time to check on their dictionaries. As much as possible, choose words that are easy to understand.
Your article is your sales copy. Be sure that your salesman is good at conveying his message to your customers. If you want good sales and ever-increasing productivity from your website, always write articles that are effective and persuasive.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Productive Article Writing - 4 Ways to Get People to Read Your Articles
Article marketing is only effective if your articles are being read by your target audience. As a writer, your main concern is to produce articles that are not only of high quality in terms of structure and information, but also in terms of entertainment value. To help you with this, here are some easy tips you can follow to make sure your articles are noticed, and more importantly, read:
1.) Your article must have a title that is both specific and enticing. A vague and boring title would make potential readers look over your article, even if the content itself is well written and interesting. For example, ask yourself which you would rather read, an article entitled "Lose Weight Effectively" or another one entitled "5 Sure Ways to Lose 10 Pounds in 30 Days!" Obviously, the latter article has a more enticing title and is more likely to lure more readers.
2.) After the title, your next concern is the opening paragraph. Set up the readers' expectations right from the start. Give them an idea of what information they're going to get if they continue reading the rest of the article. Make sure that your opening paragraph sustains the excitement and anticipation generated by the title.
3.) The body of the article must live up to the promise of its title and opening paragraph. If your title says "5 Sure Ways to Lose 10 Pounds in 30 Days!" you have to make sure that you give readers exactly that--five sure ways to lose ten pounds in a month. Anything less will disappoint your readers and affect your credibility as a writer.
4.) When necessary, provide a conclusion that gives proper closure to your article. Make sure the closing paragraph leaves readers with satisfaction from reading an entertaining and informative article.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Profitable Article Writing - The Article That Sells
Sean R Mize
With the enormous number of articles that are on the net, coming up with an extra ordinary article that will make tremendous impact on the prospective client’s end is seemingly one of the things that is impossible to do if not very difficult. Various writers of articles have tried by experimenting with several methods in writing an article to test the viability of it to a specific group of readers and have made successful results on what article materials are appropriate for a generally wider group. Below are some of the noted techniques that an article writer can use to come up with article that sells.
• An article material that sells very well is something that has meaty content on it. It is to be remembered all the time that an article that is full of relevant and informative content is always a reader’s goal to have at hand. Therefore, when writing an article you have to make an extra effort to immerse yourself on a research to make sure that you are giving your prospective clients the information they actually need.
• Compose your article material by using a designed outline. The outline shall serve as a guide instrument to determine the progress rate of the article all at the same time examining whether the important details are being given emphasis on the way the article is being developed.
• Since an article is being made because you want o promote and advertise your product, always include a resource box on your article material. In addition, always make sure that only the necessary information from the client are to be asked and solicited to avoid the notion that you are information stealer. To motivate these people from giving out their information to your resource box, give them something in return like an e-book or any freebie you can give out.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Amazing Article Writing - Tips on How to Write a Catchy Article
Sean R Mize
Article materials are powerful marketing tools that have been in use for a long time by marketers. A well-thought and well-written article can tremendously help any business entity in promoting their products and eventually in increasing generated sales. A lot of businessmen are appreciative of the fact that article writing has done great wonders in the development and success of their companies. As a result of this, experts continue to study and dig for other secrets that will bring about more success in any business thru article writing. Below are some of the newer techniques that are used by most writers on how to write a catchy article:
• Make an aggressive attempt to determine from the top performing sites using any search engine as to what contents do these highly ranked sites are putting onto their sites. In this way, you have a pre-conceived idea about what successful writers are actually doing well and what do they incorporate on their own writings beginning with the content, to the title, and even to the keywords that they use.
• You can join web log conversations and forum chats. Identify the questions or issues that are not being given straight answers. These are topics that you can use when you write your articles. These are good topics to discuss on an article more so when you see that there are too many people who ask for the answer. This saves you time thinking about what next topic you are going to write.
• Make sure that you make an extensive research about the questions or issues that you want to be answered through the article that you will be creating. If you are able to answer these question or more information queries, you will be successful in showing your expertise to your prospective clients, thus building an image of expertise to them.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Article materials are powerful marketing tools that have been in use for a long time by marketers. A well-thought and well-written article can tremendously help any business entity in promoting their products and eventually in increasing generated sales. A lot of businessmen are appreciative of the fact that article writing has done great wonders in the development and success of their companies. As a result of this, experts continue to study and dig for other secrets that will bring about more success in any business thru article writing. Below are some of the newer techniques that are used by most writers on how to write a catchy article:
• Make an aggressive attempt to determine from the top performing sites using any search engine as to what contents do these highly ranked sites are putting onto their sites. In this way, you have a pre-conceived idea about what successful writers are actually doing well and what do they incorporate on their own writings beginning with the content, to the title, and even to the keywords that they use.
• You can join web log conversations and forum chats. Identify the questions or issues that are not being given straight answers. These are topics that you can use when you write your articles. These are good topics to discuss on an article more so when you see that there are too many people who ask for the answer. This saves you time thinking about what next topic you are going to write.
• Make sure that you make an extensive research about the questions or issues that you want to be answered through the article that you will be creating. If you are able to answer these question or more information queries, you will be successful in showing your expertise to your prospective clients, thus building an image of expertise to them.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
How To Write A Powerful Article That Leaves Readers Wanting More
Johnathan Calvert
Being able to write a powerful article is literally worth its weight in gold! What would it be worth to your marketing strategy if you could write a powerful article and replicate the process time and time again? The answer is simply volumes of targeted traffic to your website that should see your profits soar. This article looks at a simple framework that can be used and repeated for success.
A good starting point is to remember that article marketing one of the best way for you to build up trust and credibility with your audience which will get them wanting more. So what is the framework?
1. Find your target audience. This is crucial because if you don't know your target audience, there's a good chance the reader will not get to the end of the article and click for more information. So when you write a powerful article make sure it is relevant to your audience.
2.Write an attention grabbing headline. This is vital to get the potential readers attention and compelling enough to get them to read your article. The headline is arguably the most important factor to consider and time should be spent writing a good one.
3. And an enticing introduction. The introduction needs to reinforce the headline and pull the reader into the main body of the article. It also needs to explain what the article is going to achieve for the reader and have the ability to interest them.
4. List your main points. Writing for an online audience if very different from writing for a magazine or journal. When you begin to write a powerful article, bear in mind that online readers generally scan articles. So use a similar layout to this article and make it easier for the reader to absorb the information.
5. Expand on each point. All you need to do is write two or three sentences that expand on each point and gives the reader the relevant information. Writing too much can have a negative effect and the points you are trying to get across can be lost.
6. Conclude the article. This is where you draw everything together and literally summarize to the reader what you have just written.
7. Write a compelling resource box. Now you want the reader to click for more information. This could be an opt in page for a free report, your website or an affiliate product link. Make sure you have a call to action that arouses curiosity in the reader, by offering something of value.
So to sum up, spend time writing an attention grabbing headline and introduction, then list the points you want to cover and expand on each point with 2 to 3 sentences to get your point across. Finally, conclude the article and write a compelling resource box. You now have a framework to write a powerful article.
Johnathan Calvert successfully uses article marketing to promote his online business and has found that this method generates targeted traffic that converts very well into sales.
Did you know that most articles fail to get the 1000's of hits they deserve? Can you afford to lose all those potential customers from your article marketing strategy? Of course you can't! Click the link now and find out how you can write winning articles that will get 1000's of visitors to your website, because if you don't you're missing out on easy money! http://www.articlewriting4success.com
Article Source: http://EzineArticles.com/?expert=Johnathan_Calvert
Being able to write a powerful article is literally worth its weight in gold! What would it be worth to your marketing strategy if you could write a powerful article and replicate the process time and time again? The answer is simply volumes of targeted traffic to your website that should see your profits soar. This article looks at a simple framework that can be used and repeated for success.
A good starting point is to remember that article marketing one of the best way for you to build up trust and credibility with your audience which will get them wanting more. So what is the framework?
1. Find your target audience. This is crucial because if you don't know your target audience, there's a good chance the reader will not get to the end of the article and click for more information. So when you write a powerful article make sure it is relevant to your audience.
2.Write an attention grabbing headline. This is vital to get the potential readers attention and compelling enough to get them to read your article. The headline is arguably the most important factor to consider and time should be spent writing a good one.
3. And an enticing introduction. The introduction needs to reinforce the headline and pull the reader into the main body of the article. It also needs to explain what the article is going to achieve for the reader and have the ability to interest them.
4. List your main points. Writing for an online audience if very different from writing for a magazine or journal. When you begin to write a powerful article, bear in mind that online readers generally scan articles. So use a similar layout to this article and make it easier for the reader to absorb the information.
5. Expand on each point. All you need to do is write two or three sentences that expand on each point and gives the reader the relevant information. Writing too much can have a negative effect and the points you are trying to get across can be lost.
6. Conclude the article. This is where you draw everything together and literally summarize to the reader what you have just written.
7. Write a compelling resource box. Now you want the reader to click for more information. This could be an opt in page for a free report, your website or an affiliate product link. Make sure you have a call to action that arouses curiosity in the reader, by offering something of value.
So to sum up, spend time writing an attention grabbing headline and introduction, then list the points you want to cover and expand on each point with 2 to 3 sentences to get your point across. Finally, conclude the article and write a compelling resource box. You now have a framework to write a powerful article.
Johnathan Calvert successfully uses article marketing to promote his online business and has found that this method generates targeted traffic that converts very well into sales.
Did you know that most articles fail to get the 1000's of hits they deserve? Can you afford to lose all those potential customers from your article marketing strategy? Of course you can't! Click the link now and find out how you can write winning articles that will get 1000's of visitors to your website, because if you don't you're missing out on easy money! http://www.articlewriting4success.com
Article Source: http://EzineArticles.com/?expert=Johnathan_Calvert
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